Link bait, or content designed to gather inbound link juice, isn’t always as successful as we’d like it to be. In an ideal world, your quality, unique article will hit the front pages of Digg and Reddit, bring a flood of Stumblers, and get syndicated by a plethora of huge authority sites in your niche. Hey, you might even get favourable anchor text.

However for many, things don’t go quite as planned, and a link lure turns out to be a fantastic flop. There are many causes of such failure, and I’ve skimmed over two of the main ones below.

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